Course Overview
This self-paced online course will equip learners with the knowledge to build and grow successful ventures in the sports sector. Discover how sport drives economic growth and social change worldwide, while learning how to think and act like a sports entrepreneur: spotting business opportunities, developing business plans, and designing powerful models that turn ideas into action.
The course dives into sports marketing and sponsorship—unpacking what makes this industry unique, and how branding and partnerships can boost visibility and revenue. Because intellectual property is the backbone of innovation and success in sport, learners will also gain practical knowledge about copyright, trademarks, patents, trade secrets, licensing, franchising, and the digital economy—for secure, and future-ready sports ventures.
Why this course
Sports entrepreneurship is a rapidly evolving field at the intersection of sports and business acumen. Intellectual property rights form the basis of key business transactions that secure the economic value of sports assets, enabling the sector’s development into a $350 billion global industry. Given the steady industry growth of the sporting sector, sporting organizations can leverage their IP to finance high-profile sports events and promote the development of sport worldwide. For more information, please contact course administration.
Who this course is for
This course is suitable for:
- Aspiring entrepreneurs in the sport sector
- Students in sport management or related fields
- Coaches, trainers, and athletes
- Professionals working across the sport industry
- Individuals interested in sport, innovation, and business
What you will learn
Participants develop knowledge in key areas of sport business and intellectual property:
task_alt Identifying business and work opportunities across the sport industry
task_alt Understanding how sport drives economic growth and social outcomes
task_alt Evaluating contexts using qualitative and quantitative research and PESTEL analysis
task_alt Describing the structure and purpose of business plans
task_alt Understanding promoting and sponsorship in sport and how they support visibility and revenue
task_alt Defining intellectual property, including copyright, trademarks, patents, and trade secrets
task_alt Recognizing licensing, franchising, and the digital economy in sport
Course Modules
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Module 6
- Module 7
Opportunities in the Sports Industry
Identifying and Assessing Opportunities in the Sports Industry
The Elements of a Business Plan and Building a Business Model Canvas
Sports Marketing and Sponsorships
The Role of IP in the Sports Industry
Understanding Image Rights in the Sports Industry
Merchandising and Legal Protection of Trademarks in Sports
