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Venue : Online
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Language : English
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Duration : 8 hours
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Tutored : No
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Certificate : Yes
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Cost :
Free of charge
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Course administrator :
DL464e.academy@wipo.int
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Registration :
22-Apr-2026 -
26-May-2026
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Course :
30-Apr-2026 -
31-Jul-2026
Register now
This course, jointly developed by WIPO Academy and the International Trade Centre (ITC), is intended to equip youth, aspiring entrepreneurs, athletes, and sports professionals with the practical knowledge and skills needed to identify business opportunities, develop viable ventures, and leverage intellectual property (IP) to generate and protect economic value in the sports industry. By combining ITC's expertise in trade and business development with WIPO's expertise in IP, the course provides a comprehensive and holistic curriculum that underscores the critical role IP plays in driving the sports industry — now a global $350 billion sector — while empowering learners to navigate its challenges and opportunities. The course is fully self-paced, takes approximately eight hours to complete, and offers a WIPO certificate upon successful completion.
Objectives:
By the end of this course, you will be able to:
• Identify the different kinds of business and work opportunities that arise from the sports industry.
• Evaluate how to use primary and secondary qualitative and quantitative research, as well as a PESTEL analysis, to evaluate the context in which you are operating.
• Identify the different elements of a business plan, what they should include, and what they aim to achieve.
• Determine what sets sports marketing apart from “traditional” marketing.
• Recognize the role of IP in sports.
• Explore image rights and their importance for individual athletes, teams, and minors.
• Describe the process of trademark registration for sports brands, including activity and geographical scope.
Target audience: This course is ideal for aspiring sports entrepreneurs, students in sports management or related fields, as well as coaches, trainers, athletes, and professionals working across the sports industry. It is also designed for community leaders, youth program coordinators, and anyone passionate about the intersection of sports, innovation, and business.
Turn your passion for sport into a thriving business! This dynamic online course opens the door to the limitless opportunities of the global sports industry. Whether you are an aspiring entrepreneur, a professional looking to expand your skills, or simply passionate about sport, this program will equip you with the tools to build and grow successful ventures. You’ll begin by discovering how sport drives economic growth and social change worldwide, while exploring the many sectors and career paths it offers. From there, you will learn how to think and act like a sports entrepreneur: spotting business opportunities, developing business plans, and designing powerful models that turn ideas into action.
The course also dives into sports marketing and sponsorship—unpacking what makes this industry unique, and how branding and partnerships can boost visibility and revenue. Real-world case studies will inspire you with stories of successful campaigns. Because intellectual property is the backbone of innovation and success in sport, you will gain practical knowledge in copyright, trademarks, patents, trade secrets, licensing, franchising, and the digital economy—ensuring your venture is protected and future-ready.
By the end, you’ll walk away with practical skills, fresh ideas, and the confidence to seize opportunities in one of the world’s most exciting and fast-growing industries. Join us to unlock your entrepreneurial potential and make your mark in the business of sport!