DL-730 - Executive Course on Intellectual Property and Exports
Learn how to harness intellectual property to protect and leverage the commercial value of exported products and services.
Eligibility
Applicants must have:
- Advanced proficiency in reading and writing English, Spanish or Portuguese;
- Successfully completed the Distance Learning General Course on Intellectual Property (DL-101).
Who Should Apply
- Exporters
- Export promotion agents
- Traders
- Investors
- Entrepreneurs
- Business owners (of both SMEs and large firms) wishing to expand their export businesses to the global market
- Regional networks of export agencies.
Course Description
The DL-730 Executive Course on Intellectual Property (IP) addresses the common challenges faced by exporters and export agency workers in practice, within the Latin American and Caribbean region. Through the use of real-world, situational, case examples the course raises awareness of the importance of IP to the exporting process. It provides functional tools to help industry insiders identify and secure solutions to key issues, with a view to better understanding how to harness IP to safeguard their exported products and services.
Currently offered in English, Spanish and Portuguese, this practical course may also be used as a precursor to further advanced study in the field of IP, on IP and Export-related topics, at a deeper level.
What You Will Learn
- Why use IP rights when exporting
- How both your exported goods and services can be bolstered by IPR
- How to increase the commercial value of your goods/services using IPR
- How to protect your e-Commerce or online presence using your IPR in advertising, marketing and selling your products/services, or those of third parties
- The best licensing models to franchise your locally developed business in export markets
- How to optimize customer value propositions and profit formulas in export markets through your IPR with subsidiary companies
Learning Method and Tools
Practical, skills-focused, methods that enable participants to learn by interfacing with real life case scenarios and devising appropriate, functional, solutions to key issues. Expert tutors will provide academic support throughout the course.
State of the art WIPO eLearning tools will afford course participants unparalleled, virtual, access to the expert tutors.
Duration
This course requires approximately 33 hours of study time over a period of approximately 6 weeks.
Course overview
This practical course consists of 6 modules, followed by a final assessment.
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Module 6
Introduction and Problem-Setting: IP & Trade – Real-World Case Examples and Issues 1 WEEK
Course content
- IP in the international export of physical goods and services
- IP in e-Commerce
- IP in international licensing and franchising
- IP in open innovation consortia
- IP in foreign direct investment (FDI)
Learning outcomes
Through practical case examples, participants will gain exposure to the key IP issues and questions that pose the most common challenges to exporters
Relevant Cases
IP in the International Export of Physical Goods and Services
- Phantasy, Brazil
Trademarks for branded surf shoes threatened in export market - Wagner Konect, Colombia
Protecting proprietary company data and information - Orcor, Mexico
Safeguarding Tequila-filled chocolate candy products & manufacturing process
Obtaining Rights Abroad 1 WEEK
Course content
- Support Networks: The role of commerce authorities, promotion agencies and local counsel
- Benefits of Regional IP Offices
- Best pathways to obtain IP protection in each part of the world
- National and international IP systems
- Auditing IP Portfolios
Learning outcomes
Participants will obtain guidance on the legal frameworks, pathways and organizational resources available to exporters that facilitate protection of exporters’ goods and services in foreign markets
Relevant Cases
IP in the International Trade of Copyright, Written and Audio-Visual Materials
- Silva Brothers, Brazil
Online sale of tourist vacation packages - Alejandra Granados, Colombia
Online streaming of pirated songs - Daniel Bolanos, Mexico
Esteemed literature turned into comic books
Licensing and Sale of Licensed Products and Services 1 WEEK
Course content
- International exporting transactions involving intellectual property rights
- Management of exported goods with complex IP multi-rights
- Main IP-related risks for exporters in the international trade system
- The role of courts and customs and border enforcement
Learning outcomes
Participants will gain an understanding of how IP facilitates the licensing and selling of licensed products and services.
Relevant Cases
IP in the International Licensing of Images, Trademarks, Technologies, Know-How and Copyright
- Ruth Andorra, Brazil
Developing a food franchise for regional and international markets - Toyeri Licensing, Mexico
Licensing as a tool for commercializing designs
Foreign Direct Investment (FDI) as an Alternative Way to Export Knowledge, Goods and Services 1 WEEK
Course content
- IP in international direct investment: manufacturing or providing services abroad
- Assurance of rights before establishing facilities abroad
- Types of licenses for international subsidiaries
Learning outcomes
Participants will gain knowledge of Foreign Direct Investment (FDI) as a practical vehicle for exporting knowledge, goods and services
Relevant Cases
IP in Foreign Direct Investment (FDI)
- Phantom, Brazil
Ownership of IP rights in computers when changing FDI partnerships - Cannabi Relief, Colombia
Incentivizing FDI through licensing to adapt farm machinery - Zunun, Mexico
Culturally appropriate marks for swimsuits in export markets
Review of National Case Studies and Best Solutions 1 WEEK IN PARALLEL WITH MODULE 6
Course content
- IP in the international export of physical goods and services
- IP in e-Commerce
- IP in international licensing and franchising
- IP in open innovation consortia
- IP in foreign direct investment (FDI)
Learning outcomes
Participants will deepen their understanding of the issues faced by exporters and identify appropriate solutions to those issues with reference to national, regional and international resources
Relevant Cases
Participants will identify appropriate solutions to the issues raised in the cases with reference to national, regional and international resources
Checklists for Exporters and Export Agency Workers 1 WEEK IN PARALLEL WITH MODULE 5
Throughout the course Exporters and Export Agency Workers will, each, develop a practical checklist of activities that is customized to their individual export environment. The checklist will be finalized upon the conclusion of Module 5 as a functional, take-away, tool to aid Exporters and Export Agency Workers in professional practise.