In 2020, the Academy launched the IP Youth Ambassadors program as part of the IP4Youth&Teachers where young promising creators and inventors are selected to help promote IP education among young people in their country and region.

The criteria for an IP Youth Ambassador are:

  • Between 6 – 26 years of age
  • Created or invented something that is recognized at the national level (possibly a winner of some national competition etc.), or has a start-up / SME and used IP to help them in the process of launching their enterprise
  • Aware user of the IP system (in general – not in specific details and does not have to be of a legal background)
  • Role model material for other young creators and inventors.

2020 IP Youth Ambassador from Peru

Image on the book cover of Encogidos, Santiago Mena López’s first novel. (Photo: Courtesy of Carlos Enrique Pedreros Balta)

WIPO’s first IP Youth Ambassador, Santiago Mena López, helps promote IP education among young people in the Latin American and Caribbean region under WIPO Academy’s IP4Youth&Teachers program. He is Peru’s youngest award-winning author having published his first novel Encogidos (The Shrunken) at age 14.

(Photo: Courtesy of INDECOPI of Peru)

Creativity is linked to the very essence of human nature. Critical thinking or reflection on more profound issues is impossible without creativity. It is extremely important for human progress.

Santiago Mena López WIPO Academy’s First IP Youth Ambassador, Peru

2021 IP Youth Ambassadors from Georgia


WIPO Academy awarded the 2021 IP Youth Ambassadorship for Georgia to 15-year-old Salome Tateshvili, her 17-year-old cousin Tamari Tateshvili, and their 18-year-old friend Saba Zedginidze - three teenagers at the First Public School of Akhaltsikhe for coming up with GoGeoGo - a mobile application to help tourists navigate the transport system - an idea to revolutionize tourism in their native Samtskhe-Javakheti region in Georgia. They promote IP among the youth in their country and in the Central European and Baltic States.

If you have a good idea, don’t give up on it. Start now, write it down and make a plan. People will encourage and discourage you, so you just need to be self-motivated at the end of the day. With access to a computer and internet you can achieve anything.

Tamari Tateshvili Co-founder of GoGeoGo
From left to right: Tamari, Saba and Salome in 2020 at the Millennium Innovations Award (Photo: Millennium Innovations Award).